What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the practice of optimising a website through a number of different techniques so that it ranks higher on a search engine results pages. This then helps you to drive more people to your website. The better optimised your website is, the higher it will rank in search engines, meaning you will begin to spend less on paid advertising, such as Google Adwords.
How does it work?
Search engines have ‘crawlers’ that search the internet gathering as much information as possible. They then index your website and try and match your website to search terms potential customers are using, such as ‘Arabian’.
The better optimised your website is, the more queries your website will answer; which ultimately means you will rank higher organically and your website will appear in a lot more searches without having to pay.
Why is this important to you?
Google and other search engines dominate the web. A huge 93% of online experiences begin with a search engine, and therefore the majority of equine purchases will start with Google! Therefore ensuring your dealership’s website is ranking on the first page of search results for those all-important search terms is crucial.
Why you should invest in our SEO package
Whilst all Spidersnet Equine websites come optimised by our team of SEO experts, an ongoing focus on SEO will take your dealership the extra mile. Dealers who invest in our SEO Package will ensure that their website gets dedicated attention from an expert SEO professional, working hard to further optimise your site. They will carry out a wide range of tasks designed to increase your dealership’s chances of appearing higher up in search results pages.